Atiye Farahani – Fashion Designer & Branding Specialist

Atiye Farahani is a creative visionary who blends fashion, branding, and digital storytelling to deliver immersive visual experiences. Her portfolio at atiyefarahani.com highlights key projects across three core areas:

1. Identity & Branding Strategy

Objective: Define unique brand identities for fashion labels, lifestyle brands, or personal brands through research-driven design.

• Brand discovery workshops to uncover values, vision, and target audience
• Logo & identity creation — from moodboards and typography to bespoke iconography
• Brand guidelines with color systems, type scales, tone of voice, and usage rules
• Digital brand extension — cohesive presence across social media and websites

Impact: Delivers consistent, visually compelling brand stories that resonate across channels.

2. Fashion Design & Concept Development

Objective: Create fashion-forward apparel and accessories reflecting refined aesthetics and market trends.

Process:

• Concept ideation with trend research and client collaborations
• Sketching and illustration, both hand-drawn and digital
• Material and textile sourcing, matched to design intent
• Tech packs & specifications, ready for sampling and production

Sample Highlights:

• Refined sketches showing garment structure, fabric textures, and color studies
• Digital mockups simulating drape, pattern placement, and styling on models

3. Editorial & Digital Content Creation

Objective: Present designs in a lifestyle context using engaging visuals and content.

• Fashion editorials — storyboards, lookbooks, styled shoots
• Social assets — Instagram templates, banners, teaser animations
• Website visuals — headers, galleries, interactive elements

Results: Enhances brand storytelling and engagement through polished editorial direction.

Project Structure & Workflow

Atiye’s streamlined process ensures clarity and quality:

1. Client Kick-off Meeting — align on objectives, audience, and deliverables
2. Research & Concepting — visual and market research, moodboarding
3. Design Phase — iterative sketches, digital drafts, and refinement
4. Presentation Layer — polished visuals, mockups, content drafts
5. Implementation Support — guidance for developers, production teams

Technical Tools & Skills

• Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Procreate, Figma
• Fashion Tools: Digital fashion illustration, patterning, tech packs
• Branding: Typography, color theory, layout design
• Digital Content: Image editing, responsive layout, template design

Outcomes & Client Feedback

• Brand Clarity: Successfully defined and visualized brand identities that resonate
• Market Readiness: Delivered production-secure design assets and fashion documentation
• Engagement Boost: Clients report increased visual impact across presentations and social platforms

Why Feature It on Karma

• Strategic design thinking — from brand foundations to polished executions
• Visual storytelling excellence — balanced aesthetics and purpose across portfolios
• Complete package — from ideation to branding guidelines and digital rollout