Website design and development
Online boutique and formal dress store — elegant, customer-focused, and conversion-oriented.
Live site: kohandiar.ca
Kohandiar is a Toronto-based boutique offering a curated collection of formal dresses for special occasions.
The redesign focused on creating a visually appealing online store that highlights the elegance and quality of the products while simplifying the purchase process and increasing conversions.
Presenting high visual quality (fashion photography, fabric details) while maintaining fast page load times for users with different bandwidths was a key challenge.
Product categorization, managing sizes and inventory, and providing logical filters for easy product discovery were additional challenges.
The design focused on strong product visuals, clean typography, and a simple navigation to allow users to quickly access product information, sizes, and prices.
Category pages feature logical filters (collection, color, price, size), and product pages include multiple images, a size guide, and complementary product suggestions.
The shopping cart and checkout process were optimized to clearly display costs, shipping options (including free shipping across Canada), and provide a secure payment experience.
Features such as "Add to Wishlist," quick view, and newsletter subscription for new collections and sales were also implemented.
Product and collection pages were optimized for relevant keywords like "formal dress," "evening gown," "Toronto boutique" with concise metadata and URL structures for local search visibility.
Analytics and conversion tracking (contact forms and phone clicks) were implemented to measure performance and optimize campaigns.
The project was built on a lightweight e-commerce platform with standard web technologies to ensure easy management of products, orders, and media assets.
After launch, the redesigned store is expected to deliver smoother shopping, higher conversion rates, and better engagement with collections.
Professional product presentation will also increase customer trust and time spent on product pages. Exact performance metrics can be added if analytics are available.
